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The WHY.

Please watch the video. 

What could be the WHY or even the deep, pure motivation for baking the muffins?

Earn money.
Well, very dispassionately and probably not.

The children come to visit. make you happy.
Already very good! Make someone happy. A nice WHY.

Have fun baking and enjoying the muffins.
Excellent! They do it all to have fun! 

Forget the world for a moment and have a good time permit.
Brilliant. That's it. They bake to do something good for themselves and others. 

What is  Her WHY?

And now it gets exciting:

What is the WHY of your business?

Why do you get up in the morning?

What do you want your company to do in the world?

Why should people appreciate and like your company and therefore like to buy there?

What is your company's non-monetary REASON TO EXIST?

Important questions.

We will find the answers together later!

There are probably as many "WHYs" as there are people.

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